If you're looking to boost engagement or reach the right audience, posting at the right time is key. While this may sound like an easy task, some platforms have more complicated posting norms than others—and it's important to stay on top of them for maximum results. 

What Is A Social Media Schedule? 

A social media schedule is a plan that outlines when you should post on each platform so that your audience grows over time. There are many different types of social media schedules out there—from simple ones designed specifically for bloggers who want to engage their readership with regular posts but don't have much time to commit, all the way up to extremely detailed programs that require weeks of prepping before even getting started with content creation.

Best Time to Post on Social Media Platforms

1. Facebook

Facebook is a great platform to post content that will be engaging and interesting to your audience. People love photos, videos, memes, and other forms of visual media on Facebook. 

Facebook can be a good place for communicating with your followers because, unlike Twitter and Instagram where you have limited space for text posts, Facebook allows for longer text posts so you can write about things like recipes or explain how something works in more detail.

The best time to post on Facebook is during the week, from Wednesday to Friday, between the hours of 1 pm to 3 pm. This is when most users are on the platform and actively engaging with content.

2. Twitter

Twitter is a great platform for businesses, brands, and individuals to connect with their audience and get real-time feedback. It’s also a good place to share your content if you want to reach a large audience quickly.

The best time to post on Twitter is during the workweek, from Monday to Friday, between the hours of 12 pm to 3 pm. However, it's also important to consider the specific audience you're trying to reach. For example, if you're targeting professionals, you may want to post during the early morning hours when they're likely checking their accounts before heading into the office.

3. YouTube

YouTube is the second largest search engine after Google, so your target audience will likely be looking for your content there. Video content is also the most engaging type of content on social media platforms, and therefore YouTube can be an excellent platform to promote your brand and grow a loyal following.

The best time to post on YouTube during weekdays like Monday, Tuesday, and Wednesday is between 2 PM and 4 PM when people can focus without being interrupted by any external factors such as school or work commitments. 

4. Instagram

Instagram is a great platform for posting pictures of your products, especially if you're in the fashion, travel, or lifestyle industries. Instagram has high engagement rates on any social media channel. The reason? People love pictures!

In addition to posting photos and videos of your products, you can use Instagram as a place to build brand awareness and engagement by sharing valuable content with your audience.

The best time to post on Instagram is typical during the week, from Monday to Friday, between the hours of 11 am to 1 pm and 7 pm to 9 pm. These are the times when users are most active on the platform.

5. LinkedIn

LinkedIn is a professional network. It’s used by millions of people around the world to find jobs, network with each other, and promote their businesses. Posting on LinkedIn should be focused on answering questions or providing value to your target audience.

The best time to post on LinkedIn is during the workweek, from Tuesday to Thursday, between the hours of 7 am to 9 am and 5 pm to 6 pm. These are the times when professionals are most likely to be checking their accounts.

6. Pinterest

Pinterest is a visual platform. It's important to post images that are eye-catching, shareable, and relevant to your audience. Pinterest has a large audience interested in things like cooking, decorating, and fashion. This is a great place to promote your business and build your brand.

The best time to post on Pinterest is from 8 PM to 11 PM Friday or Saturday night when most people are online. However, there's no harm in trying different times throughout the week as well!

7. TikTok

TikTok is a social media platform that allows users to create and share short videos, which are typically 15 seconds long. It has been described as a combination of Vine and Snapchat, with users creating clips with special effects or music in the background.

The best times to post on TikTok are Tuesday at 8 A.M., Thursday at 11 P.M., and Friday at 4 A.M. That might seem like an odd schedule for your posts—but these times have been shown to correlate with increases in likes and comments from other TikTok users!

Some Additional Tips About Posting on Social Media Platforms

It's important to note that these are general guidelines, and the best time to post may vary depending on your specific audience and the type of content you're sharing. It's always a good idea to experiment with different posting times to see what works best for your business or brand. Additionally, you can use the analytics features provided by each platform to see when your audience is most active and engaged with your content.

In addition to the timing, the type of content you post and the frequency of posts also play an important role in determining the success of your social media strategy. A good mix of content, including text, images, and videos, with a frequency of 1-3 times a day will help you increase your engagement and reach. Also, consider the use of hashtags, as they can help to increase the visibility of your posts to a wider audience.


In conclusion, the best time to post on social media in 2023 will vary depending on the platform and audience you're targeting. However, by following these general guidelines and experimenting with different posting times, you can increase the chances of your content being seen and engaged with by your target audience. Remember, the most important thing is to keep your audience in mind and to test, measure, and optimize your social media strategy.

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